2023:Program/Submissions/Effective Communication for Social Impact: Lessons from Wikimedia Chile - GMUCJM

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Title: Effective Communication for Social Impact: Lessons from Wikimedia Chile


Michelle Martinez

Michelle Martínez Collipal, Communications Officer at Wikimedia Chile. Journalist and open knowledge enthusiast.

Pretalx link

Etherpad link


Start time:

End time:

Type: Lecture

Track: Equity, Inclusion, and Community Health

Submission state: submitted

Duration: 30 minutes

Do not record: false

Presentation language: es

Abstract & description[edit source]

Abstract[edit source]

This presentation showcases Wikimedia Chile's communication strategies during the contingency and promoting Wikimedia values. It includes successful examples, and best practices on how to develop and implement an effective communication plan that promotes the Wikimedia vision and goals.

Description[edit source]

From its mission to promote free knowledge and contribute to the dissemination of the Wikimedia philosophy in the country, Wikimedia Chile has implemented various communication strategies to attend the contingency and still promote the values of the movement in Chile.

This session will explore the process of creating a strategic communications plan for Wikimedia Chile, detailing the successful experiences that have marked the development of its communication strategy, which has included, among other things, establishing target audiences, creating narratives, content, and tone; choosing and promote certain dissemination channels over others, in addition to working to create alliances with other organizations that share the values of the movement.

Today, Wikimedia's communication strategy also considers advocacy work at a national and regional level, with the aim of becoming an influential voice in political discussion on issues of interest to the Wikimedia movement, such as access to knowledge, limits and scope of intellectual property and the defense of the public domain.

Furthermore, the presentation will provide examples of successful communication campaigns and initiatives undertaken by Wikimedia Chile, such as its social media campaigns promoting free access to knowledge, and its advocacy campaigns.

This talk will also provide a space to share ideas and good communication practices that can be replicated by other chapters interested in spreading the Wikimedia philosophy to new audiences within their territories.

Further details[edit source]

Qn. How does your session relate to the event themes: Diversity, Collaboration Future?

Wikimedia Chile's communication strategy identifies and works to reach numerous audiences and stakeholders, including diverse and underrepresented communities. The Chilean chapter's communications plan has been developed to support Wikimedia's mission to make knowledge accessible to all.

A communication plan is essential for the growth of Wikimedia and its chapters around the world. By designing and implementing successful communication strategies, Wikimedia structures can ensure that they are effectively communicating their mission and vision to a larger audience, helping to attract new people interested in the movement and contributing to its sustainability.

In addition, the session highlights the importance of collaboration and ideas and practices implemented from Wikimedia Chile will be shared so that other chapters or user groups can replicate them in their territories.

Qn. What is the experience level needed for the audience for your session?

Some experience will be needed

Qn. What is the most appropriate format for this session?

  • Empty Onsite in Singapore
  • Tick Remote online participation, livestreamed
  • Empty Remote from a satellite event
  • Empty Hybrid with some participants in Singapore and others dialing in remotely
  • Empty Pre-recorded and available on demand