2025:Program/How to organize a multilingual campaign: A case study of the WPWP Campaign.
Session title: How to organize a multilingual campaign: A case study of the WPWP Campaign.
- Session type: Lecture
- Track: Community Engagement
- Language: en
đ„ Session recording: https://w.wiki/FCgA đ„
Campaign is an integral part of advocacy and interesting strategy to make a social change, recruit new volunteers and closing content gap in the Wikimedia movement
Organizing a multilingual campaign especially a campaign that involves direct editing of live articles could be very tricky but good implementation strategy could be helpful in making it a success. The aim of this session is to help participants understand how to successfully organize and implement a multilingual campaign.
Description
Duration: 30 minutes Target Audience:
Wikimedia organizers, community leaders, campaign coordinators, advocacy groups, and individuals interested in leveraging campaigns for content creation, volunteer engagement, and social impact.
Lecture Overview:
Campaigns are a powerful advocacy tool that can drive social change, recruit new volunteers, and bridge content gaps within the Wikimedia movement. They serve as a strategic mechanism for mobilizing contributors, increasing awareness, and fostering inclusivity across different language communities. However, organizing a multilingual campaign, especially one that involves direct editing of live Wikipedia articles can be complex and requires careful planning. Challenges such as content coordination, linguistic diversity, volunteer engagement, and quality control require a well-thought-out implementation strategy to ensure success. This session will provide participants with practical insights and strategies to successfully plan, execute, and manage a multilingual Wikimedia campaign while ensuring sustainability and long-term impact.
Key Learning Objectives:
By the end of the lecture, participants will be able to: 1. Understand the role of campaigns in advocacy and community engagement within the Wikimedia movement. 2. Identify key considerations for designing and implementing a multilingual campaign, including language barriers, community collaboration, and content verification. 3. Recognize the challenges of organizing campaigns that involve direct content contributions and explore solutions to mitigate risks. 4. Develop a strategic approach to campaign execution, from goal setting and outreach to monitoring progress and measuring impact. 5. Learn best practices for sustaining campaign impact beyond the campaign period, including community follow-ups, partnerships, and contributor retention. Lecture Structure:
Introduction (5 minutes)
- Importance of campaigns in advocacy and knowledge equity - How campaigns contribute to closing content gaps on Wikipedia - The significance of multilingual campaigns in a global movement
Challenges of Multilingual Campaigns (5 minutes)
- Language barriers and translation issues - Maintaining content quality and neutrality - Coordinating with multiple language communities - Managing volunteers and engagement across different time zones
Effective Implementation Strategies (10 minutes)
- Defining clear goals and target audiences - Collaborating with multilingual communities and partners - Utilizing tools for translation and content tracking - Training and supporting volunteers - Ensuring campaign sustainability and long-term impact
Case Studies & Practical Examples (5 minutes)
- Successful Wikimedia multilingual campaigns and lessons learned - Common pitfalls and how to avoid them - Q&A and Discussion (5 minutes) - Open floor for participants to ask questions and share experiences
QA
Conclusion
At the end of the session, participants would have understand how to successfully organize and implement a multilingual campaign.
- How does your session relate to the event theme, Wikimania@20 â Inclusivity. Impact. Sustainability?
This session relate to the event theme "Wikipedia at 20: Inclusivity, Impact, and Sustainability" by highlighting how multilingual campaigns foster inclusivity through diverse language representation, drive impact by closing content gaps, and ensure sustainability by engaging and retaining contributors across different Wikimedia communities.
- What is the experience level needed for the audience for your session?
Everyone can participate in this session
Resources
Speakers
- Isaac Olatunde
- I am a Co-founder & Trustee Secretary, Wikimedia Nigeria Foundation Inc. (2018 to date), Co-founder, Yoruba Wikimedians User Group, Member, Individual Engagement Grant Committee, WMF (2015-2016), Co-Chair Wiki Indaba 2019 and Chair, Scholarship Review Committee, Wiki Indaba 2019, Member, Scholarship Committee, Creative Commons Global Summit 2020 and Member Project Grant Committee, WMF (March 2020 to date), Associate Editor, WikiJournal of Medicine (2020 to date), member Wiki Indaba Steering Committee, Global Coordinator #WPWPCampaign (2020 - 2022)