Template:2023 speaker details/ZNV3KD

Zack McCune - ZMcCune (WMF)

I began editing Wikipedia in 2005 and attend my first Wikimedia event at the British Museum in 2011. As a Master’s student at the University of Cambridge, I completed the first academic study of Instagram, focusing on what motivates public creativity on digital networks. From 2011 to 2015, I worked in digital marketing in New York City and played a lot of soccer. Today, I am Director of Brand at the Wikimedia Foundation. I lead a team of designers, creative leaders, and brand strategists that we call the “Brand Studio.” Our goal is raise awareness and usage of Wikimedia projects around the world, expanding the global reach of free knowledge. Photo = CC BY SA 4.0 Myleen Hollero