Since 2016, the New Readers program at the Wikimedia Foundation has run research to understand Wikipedia readers in Emerging Markets, starting with India, Nigeria and Mexico. After a deep research period and subsequent pilot interventions in marketing, product, partnerships, and grants, the WMF Product department has created a new team, whose focus will solely be on creating product interventions for New Readers.
The team will walk the audience through its approaches and upcoming ideas. This session involves participation from the audience.
This session will address the conference theme — Wikimedia, Free Knowledge and the Sustainable Development Goals — in the following manner:This session related to the SDG: Reduced inequalities as increase awareness of Wikimedia projects ensure worldwide access and readership of freely editable and shareable educational content.
At the end of the session, the following will have been achieved:
- Participants will learn the New Readers Product team goals
- Participants will contribute product ideas that can drive more readers to Wikipedia
Each Space at Wikimania 2019 will have specific format requests. The program design prioritises submissions which are future-oriented and directly engage the audience. The format of this submission is a:
The session will work best with these conditions:
A room to accommodate 30-50 people and a projector
No prior knowledge/skills required
This session is appropriate for filming by a single fixed-location camera and shareable on the internet with a free license