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2019:Growing Wikimedia's Readership/Rapid Grants to Increase Awareness of Wikimedia Projects

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Growing Wikimedia's Readership/Rapid Grants to Increase Awareness of Wikimedia Projects
Szymborska · Sunday 12:00 - 12:30


Description

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Since 2016, the New Readers program at the Wikimedia Foundation has been working with communities in Iraq, Nigeria, India and Mexico to increase awareness of our projects.

In 2018, Inspire New Readers campaign was run in which 8 community projects focused at increasing awareness of Wikimedia projects were funded. After this pilot, since January 2019, Rapid grants are available to fund campaigns focused at increasing awareness of Wikimedia projects.

Two different types of campaigns can be funded; General promotion campaigns (such as promoting a project on facebook) and Video campaigns (producing a promotional video and promoting it on social media), with an exception of an extra 1000 USD for the latter.

This session aims to demonstrate how to apply and complete a project to increase awareness of Wikimedia projects or campaigns using rapid grants.

Relationship to the theme

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This session will address the conference theme — Wikimedia, Free Knowledge and the Sustainable Development Goals — in the following manner:

This session related to the SDG: Reduced inequalities as increase awareness of Wikimedia projects ensure worldwide access and readership of freely editable and shareable educational content.

Session outcomes

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At the end of the session, the following will have been achieved:

  • Participants will learn how to apply for a rapid grant (to increase awareness of Wikimedia projects/campaigns); from the form to the report.
  • They will also learn about available documentation they can use to design a promotional campaign

Session leader(s)

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Session type

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Each Space at Wikimania 2019 will have specific format requests. The program design prioritises submissions which are future-oriented and directly engage the audience. The format of this submission is a:

  • 30 minute presentation

Requirements

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The session will work best with these conditions:

  • Room:

A room to accommodate 30-50 people and a projector

  • Audience:

No prior knowledge/skills required

  • Recording:

This session is appropriate for filming by a single fixed-location camera and shareable on the internet with a free license

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