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2023:Program/GLAM, Heritage, and Culture/TD9GJY-How to use a thematic campaign to boost your affiliate's reach: the case of Wiki Loves Música Portuguesa

From Wikimania

Title: How to use a thematic campaign to boost your affiliate's reach: the case of Wiki Loves Música Portuguesa



I am currently a Wikimedian in Residence at NOVA FCSH, via Wikimedia Portugal; and one of the people leading Wiki Loves Música Portuguesa campaign. I have been an active member of the FOSS and open-culture communities for over a decade. I am part of Wiki Editoras Lx and a founding member of WikiMulheres.

Rute Correia

Pretalx link

Etherpad link

Room: Room 310

Start time: Sat, 19 Aug 2023 15:40:00 +0800

End time: Sat, 19 Aug 2023 16:00:00 +0800

Type: Lecture

Track: GLAM, Heritage, and Culture

Submission state: confirmed

Duration: 20 minutes

Do not record: false

Presentation language: en

Abstract & description[edit source]

Abstract[edit source]

Content and data about Portuguese music on Wikipedia is either incomplete or inexistent. In November 2022, Wikimedia Portugal launched a campaign aiming to change that, but it turns out the campaign was a game-changer for this local Wikimedia chapter, spawning new partnerships and reaching new audiences.

Description[edit source]

The campaign Wiki Loves Música Portuguesa launched in late 2022. The project was developed as an aggregator: on one hand, it would leverage the ongoing Wikimedian residency at NOVA FCSH, opening up the doors to a closer collaboration with its two research centres that specialize in music; on the other hand, the wide scope of the project could enhance other partnerships for Wikimedia Portugal, particularly regarding cultural heritage. Indeed, the initiative sparked multiple partnerships with other institutions, including Portugal’s national public service broadcaster, amongst others, revolutionizing the work at WMPT. In this session, we will share tips and tricks on how a focused campaign can boost your chapter’s activities and visibility.

Further details[edit source]

Qn. How does your session relate to the event themes: Diversity, Collaboration Future?

Collaboration: We hope that our success case can inspire others to replicate and improve the model we designed when building Wiki Loves Música Portuguesa.

Future: Our work is directly tied to the following recommendations of the Movement Strategy: 1. Increase the Sustainability of Our Movement, 8. Identify Topics for Impact, 10. Evaluate, Iterate, and Adapt; We will address these in our presentation.

Qn. What is the experience level needed for the audience for your session?

Everyone can participate in this session

Qn. What is the most appropriate format for this session?

  • Empty Onsite in Singapore
  • Empty Remote online participation, livestreamed
  • Empty Remote from a satellite event
  • Empty Hybrid with some participants in Singapore and others dialing in remotely
  • Tick Pre-recorded and available on demand