2023:Program/Submissions/We are all africans but we are not all africans: penetrative the African Market as a business - MTYP7V

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Title: We are all africans but we are not all africans: penetrative the African Market as a business



Want to meet a living African warrior? Well the best I can do is introduce you to a witty knowledgeable storytelling African nerd. Hey, my name is Lizzie Otieno, your hilariously sarcastic African storyteller. Copywriter by day, culture enthusiast full time. I love sitting in a space where knowledge is shared, so I can't wait for you to learn about my culture and learn about yours as well!

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Start time:

End time:

Type: Roundtable / open discussion

Track: GLAM, Heritage, and Culture

Submission state: submitted

Duration: 30 minutes

Do not record: false

Presentation language: en

Abstract & description[edit source]

Abstract[edit source]

Africa is continent not a country, filled with differently-similqr people. Let's explore how your business, company or brand would best penetrate the market that most fail to join well.

Description[edit source]

As a copywriter in the advertising field, it's often frustrating when foreign brands don't want to change how the market their products for the African market. The first step however, is realizing that the African market is extremely different. A continent filled with diverse countries and people.

Aim; Grow people's knowledge of Africa as a continent filled with countries, not one country. Show the best way to learn and interact with a different market. Understanding the new young African audience.

Further details[edit source]

Qn. How does your session relate to the event themes: Diversity, Collaboration Future?

Africa is a continent filled with many diverse countries, similarly-different. Which is knowledge most brands and businesses fail to understand. Through collaborating with the dwellers of the country, growing in this new market becomes easier and more fruitful. Building bridges and greatness. When collaboration is successful, the future of the continent and the brand becomes bright, with all parties benefiting. It is through knowledge and understanding of our differences, does one see a bright future even with those they never sat with.

Qn. What is the experience level needed for the audience for your session?

Everyone can participate in this session

Qn. What is the most appropriate format for this session?

  • Tick Onsite in Singapore
  • Empty Remote online participation, livestreamed
  • Empty Remote from a satellite event
  • Empty Hybrid with some participants in Singapore and others dialing in remotely
  • Empty Pre-recorded and available on demand