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English: Presentation slides for Wikimania 2023

Title: How to free copyrighted media for Wikimedia?
Speaker: J. N. Squire
Abstract: Many projects don't use a fair use right to display "recent" copyrighted content that they would like to include. But many organisations have publicly available media. How to get them to licence them properly for us? Do you want to see promotional images for a new notable movie or book on Wikipedia? You can't.

Media helps promoting volunteer content from Wikimedia projects, and referencing them on search engines, especially pictures in Wikipedia articles. But most media that are under 70 years old are still copyrighted without any licence compatible with what we use (Creative Commons). It means that notable content can't be illustrated properly, and projects have to work with mostly only public domain media.

More: copyright issues in the movement are mostly known through court cases, patrolling the projects to erase copyright violations, and lobbying in political institutions. Some projects use US "faire use" and local copyright exceptions to display some limited media anyway. But there doesn't seem to be a framework of collaboration with organisations owning copyrighted content that is notable for free knowledge and Wikimedia projects.

However, a lot of companies and organisations spread promotional content for free without a free licence, such as press kits or official media. Some allows case by case requests, for example when a Wikipedia contributor asks them for illustrating a notable article. The movement even got free content from the World Health Organisation during the Covid-19 pandemic.

So how to increase the number of copyrighted media under Creative Commons-like licenses? Can we create a framework close to GLAM to free and notable copyrighted content, such as images ? How do we convince small and big copyright holder companies without betraying our own goal? What are they afraid of? How to show them that it's worthwhile? Can we reproduce the success that Wikimedia had with the World Health Organisation?
Presented at: Suntec Singapore Convention and Exhibition Centre, 2023-08-18 07:50 to 08:10 UTC

Video file: File:Wikimania 2023 - Room 310 - 18 August - How to free copyrighted media for Wikimedia.webm
Source J. N. Squire : https://docs.google.com/presentation/d/1n-EgTGcCwwFz5_xuqpgksZUcJzaoSMaK6BPhgTKU9LQ/edit?usp=sharing
Author J. N. Squire


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