2019:Community Growth/Let's Talk about Campaigns and Contests

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Community Growth/Let's Talk about Campaigns and Contests

Lessing · Saturday 09:30 - 10:00

Notes

Description

Various communities around the world have been using campaigns/contests as a strategy to quantitatively or qualitatively improve the content on Wikimedia projects while also strengthening community bonds and organizer capacity. These campaigns range widely: they can be media focused like Wiki Loves Monuments, Wikipedia article focused like CEE Spring and Wikipedia Asian Month, #1lib1ref-style micro-contribution events, Wikidata and SVG label translatathons, or Wikisource Proofreading contests. Moreover, campaigns like Art+Feminism and VisibleWikiWomen and monthly micro-campaign projects like Women-in-Red consistently support the growth of more diverse and representative content from around the world. However, learning how to run campaigns as both meta-organizers and local coordinators is incredibly complicated and requires a wide range of skills.

This sessions aims to be a workshop on understanding the support that community members need for designing and running campaigns and contests as well as capturing experiences of organizing them. By learning from shared experience and better understanding the community’s priorities for supporting these kinds of activities, we hope to better inform WMF documentation and support efforts during the following year.

The session will primarily be a breakout-group center workshop: after sharing initial framing prompts and questions, we will be guiding separate breakout groups based on different kinds of campaigns that participants have organized/participated in, as well as for participants who haven’t organized or participated in a campaign/contest.

Relationship to the theme

The organisers of the community growth space believe that the space will address the following Sustainable Development Goals:

• 10 Reduced inequalities

This session will address the conference theme — Wikimedia, Free Knowledge and the Sustainable Development Goals — in the following manner:

Wikimedia movement heavily relies on campaigns and contests to engage communities and improve our content. This session is a step towards building a workflow around Campaigns that will help our communities to easily organize and replicate campaigns and contests. This helps in reducing inequalities, one of the SDGs, related to community organizing and also bridging content gaps. Campaigns are also a foundation for attracting organizing communities for all other SDGs.

Session outcomes

At the end of the session, the following will have been achieved:

At the end of the session, the following will have been achieved:

Goal:

1. Collect a better understanding of where our theoretical framework for campaigns works and could help develop support for organizers throughout the movement.
2. Generate a better sense of organizer priorities for strengthening the ability of Wikimedia communities to run campaigns

Session leader(s)

• Astinson (WMF)
• SGill (WMF)

Session type

Each Space at Wikimania 2019 will have specific format requests. The program design prioritises submissions which are future-oriented and directly engage the audience. The format of this submission is a:

• Workshop to identify and try to solve problem

Requirements

The session will work best with these conditions:

• Room:

5-6 Tables that can accommodate around 6 people each

• Audience:

Wikimedians who have organized/participated in Wikimedia campaigns/contest in the past or plan to do it in the future.

• Recording:

Not required

• Time requested:

1 hour

• I would be interested in receiving help in shaping my submission: NO
  • In particular, I would need the following type of help or advice:
• I consent to the organisers of the space contacting me to discuss alternative ways to present my knowledge (for example, merging two proposals into a common presentation, a panel debate instead of a lightning talk, etc.), or ways to modify and improve my proposal (for example by ensuring a gender diversity on panels) : YES
• If my proposal is not selected for a presentation, I would be interested in presenting my proposal in the form of a poster in the Community Growth space: NO
• I consent to my proposal being proposed to organisers of other spaces if it would be a good cross-over topic or if it fits better into the other space's scope: YES

Resources

• Slide Deck for the Presentation
• meta:Campaigns -- framework for organizers working on campaigns and contests