2021:Submissions/How banner campaigns can be requested to reach marginalized groups or contents

How banner campaigns can be requested to reach marginalized groups or contents

Building 4 · Monday August 16, 10:00 UTC

Session Notes (etherpad)

Speakers

• Martin Rulsch (WMDE)

Abstract

• In the PAST, most Wikimedia banner campaigns used few settings like project, language or country. For that reason, mainly global campaigns like Wiki Loves Monuments got accepted by community and campaign administrators. But in the PRESENT, banner source code allows targeting on editcount, registration date, regional belonging and more. However, most community members are not aware of it or how to request them. This lecture will present useful settings and example campaign request. It also looks into the FUTURE of a Wikimedia Deutschland project on banner campaigns for marginalized groups. In a first test, the banner campaign will be shown in LGBT+ categories. A step-by-step guide is planned for inviting to imitation for any kind of content.

Session Outcomes

• the audience will learn about Wikimedia banner campaigns, requests, administration, etc.
• it will be given insight into recent settings for better user targeting on a regional and activity level
• it will learn about a new Wikimedia Deutschland project on LGBT+ category targeting which can be adapted for any kind of (marginalized) content

I'm planning to attend this session live!

1. Ciell (talk) 19:11, 10 August 2021 (UTC)
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